Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and protects your personal information when you visit our website at pizzalucefood.click, place orders, interact with our digital services, or otherwise engage with us. We are committed to protecting your privacy and handling your personal data with transparency, integrity, and in full compliance with applicable United States federal and state privacy laws.

Please read this Privacy Policy carefully. By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not use our website or services.

1. Who We Are

Pizza Luce is a food service business operating in the United States. We provide pizza and related food products and services to our customers through our website and related digital platforms.

For all privacy-related inquiries, requests, or concerns, please contact us at the email address listed above. We will respond to all verified requests within the timeframe required by applicable law.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

• All visitors to our website at pizzalucefood.click
• Customers who place online orders, create accounts, or interact with our digital services
• Individuals who subscribe to our newsletters, promotional communications, or loyalty programs
• Anyone who contacts us via email, telephone, or through contact forms on our website
• Users who interact with our social media pages or digital advertising

This policy does not apply to third-party websites, services, or applications that may be linked to or from our website. We encourage you to review the privacy policies of any third-party services you access through links on our website.

3. Information We Collect

We collect several types of information in connection with the services we provide. The categories of personal information we collect are described below.

3.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect personal identification information, including but not limited to:

• Full name — to identify and address you properly
• Email address — for order confirmations, account management, and communications
• Phone number — for delivery coordination and customer support
• Delivery address and billing address — to fulfill your food orders
• Date of birth — where required for age verification purposes
• Username and password — to manage your online account securely

3.2 Payment and Financial Information

When you make a purchase through our website, we collect payment-related information necessary to process your transaction. This includes:

• Credit or debit card details (card number, expiration date, CVV)
• Billing name and address associated with your payment method
• Digital wallet or payment processor identifiers

3.3 Order and Transaction Data

We collect information related to your orders and transactions with us, including:

• Items ordered, customizations, and special instructions
• Order history and frequency
• Delivery preferences and notes
• Refunds, cancellations, and complaints
• Gift card usage and loyalty reward points

3.4 Usage Data and Website Activity

When you browse our website, we automatically collect certain information about your interactions, including:

• Pages visited, time spent on each page, and navigation paths
• Search terms entered on our website
• Clickstream data and links clicked
• Referring URLs (the page you visited before arriving at our website)
• Date and time of your visits
• Session duration and bounce rates
• Shopping cart activity, including items added, removed, or abandoned

3.5 Device and Technical Information

We automatically collect technical information about the device and software you use to access our website:

• IP address and approximate geographic location derived from your IP
• Browser type and version (e.g., Chrome, Firefox, Safari)
• Operating system and version (e.g., Windows, macOS, iOS, Android)
• Device type (desktop, mobile, tablet)
• Screen resolution and display settings
• Language preferences set in your browser
• Device identifiers and mobile advertising identifiers

3.6 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, local storage, and similar tracking technologies to collect information about your interactions with our website and digital services. Please see Section 10 of this policy for detailed information about our use of cookies and your options for managing them.

3.7 Communications and Feedback

When you contact us, provide feedback, or respond to surveys, we collect:

• The content of your emails, messages, or chat conversations with our team
• Customer service inquiry records and resolution notes
• Ratings, reviews, and comments you submit about our food or services
• Survey responses and feedback form submissions

3.8 Marketing Preferences

When you sign up for promotional communications, we collect your email address, communication preferences, and opt-in/opt-out records. We maintain records of your consent to receive marketing communications in compliance with applicable law.

3.9 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms (when you log in using social media credentials or interact with our social pages)
• Third-party food delivery platforms that refer customers to our website
• Analytics and advertising partners who provide demographic or behavioral insights
• Fraud detection and identity verification services

4. How We Use Your Information

We use the personal information we collect for the following purposes, all of which are necessary for the operation of our food business and delivery of our services:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including preparation and delivery coordination
• Managing your online account and login credentials
• Sending order confirmation, receipt, and status update notifications
• Coordinating delivery with drivers and third-party delivery partners
• Processing payments and managing refunds or cancellations
• Providing customer support and resolving complaints or disputes

4.2 Website Operations and Improvement

• Maintaining and improving the functionality, security, and performance of our website
• Diagnosing technical problems and debugging errors
• Personalizing your website experience, including menu recommendations
• Conducting internal analytics to understand usage patterns and improve our services
• Testing new features, layouts, and content through A/B testing

4.3 Marketing and Promotional Communications

• Sending promotional emails, newsletters, and special offers (with your consent where required)
• Displaying personalized advertisements on our website and on third-party platforms
• Running loyalty programs, contests, and special promotions
• Conducting remarketing campaigns to reach previous visitors of our website
• Analyzing the effectiveness of our marketing campaigns

You have the right to opt out of marketing communications at any time. Please see Section 8 for information on exercising your rights.

4.4 Legal and Compliance Purposes

• Complying with applicable federal and state laws and regulations
• Detecting, preventing, and investigating fraud, security incidents, and abuse
• Enforcing our Terms of Service and other legal agreements
• Responding to lawful requests from government authorities, courts, or law enforcement
• Maintaining financial and business records as required by law
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public

4.5 Research and Business Development

• Conducting market research, consumer trend analysis, and business planning
• Developing new menu items and services based on customer preferences
• Aggregating and anonymizing data for statistical and research purposes

5. Legal Basis for Processing Your Data

We process your personal information under the following legal bases as applicable under United States law:

• Contractual Necessity: Processing is necessary to fulfill our contract with you, including processing your orders and managing your account.
• Legitimate Interests: We process data for our legitimate business interests, such as fraud prevention, website security, service improvement, and business analytics, provided these interests are not overridden by your privacy rights.
• Consent: Where required by law, we process your data only with your express consent, particularly for marketing communications and non-essential cookies.
• Legal Obligation: We process data when required to comply with applicable laws and regulations, including tax and financial record-keeping requirements.

6. Sharing Your Information with Third Parties

Pizza Luce does not sell your personal information to third parties. We do not trade or rent your personal data for commercial gain. However, we may share your information with trusted third parties in the following circumstances:

6.1 Service Providers and Business Partners

We share information with third-party service providers who perform services on our behalf, including:

• Payment processors — to securely handle payment transactions
• Delivery and logistics partners — to coordinate food delivery to your location
• Cloud hosting and IT service providers — to store and manage our data infrastructure
• Email and SMS marketing platforms — to send communications with your consent
• Customer support software providers — to manage support tickets and inquiries
• Analytics providers (such as Google Analytics) — to analyze website traffic and user behavior
• Advertising technology partners — to display targeted advertisements
• Fraud detection and security services — to protect against fraudulent activity

All service providers are contractually required to handle your data securely, use it only for the purposes we specify, and comply with applicable privacy laws.

6.2 Legal and Regulatory Disclosures

We may disclose your personal information when required to do so by law or in the good-faith belief that such disclosure is necessary to:

• Comply with a legal obligation, court order, or government subpoena
• Respond to requests from law enforcement agencies or regulatory authorities
• Protect and defend the legal rights and property of Pizza Luce
• Prevent or investigate possible wrongdoing in connection with our services
• Protect the personal safety of our customers, employees, or the public

6.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, asset sale, reorganization, or bankruptcy proceeding, your personal information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website of any such change in ownership or use of your personal information, and you will have the opportunity to make choices about your information.

6.4 Aggregated and Anonymized Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you with third parties for research, marketing, analytics, or other business purposes.

7. Data Security

We take the security of your personal information seriously and implement a comprehensive range of technical, administrative, and physical security measures to protect your data against unauthorized access, disclosure, alteration, or destruction.

7.1 Technical Security Measures

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Sockets Layer (SSL) / Transport Layer Security (TLS) protocols.
• Data Encryption at Rest: Sensitive data stored in our systems is encrypted using strong encryption algorithms.
• Firewalls and Intrusion Detection: We employ network firewalls and intrusion detection systems to monitor and protect our infrastructure.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis, with role-based access controls.
• Multi-Factor Authentication: We require multi-factor authentication for access to systems containing sensitive personal data.
• Regular Security Audits: We conduct periodic security assessments and vulnerability scans to identify and address potential weaknesses.

7.2 Organizational Security Measures

• Employee training on data privacy and security best practices
• Confidentiality agreements for all personnel with access to personal data
• Documented data handling procedures and internal privacy policies
• Incident response procedures for data breaches

8. Your Privacy Rights

Depending on your state of residence within the United States, you may have specific rights regarding your personal information. We are committed to honoring these rights in full compliance with applicable law.

8.1 California Residents — CCPA/CPRA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you the following rights:

To exercise your California privacy rights, please submit a verifiable consumer request by emailing us at [email protected]. We will verify your identity before processing your request and respond within 45 days as required by the CCPA/CPRA. We may extend this period by an additional 45 days when reasonably necessary with prior notice.

8.2 General United States Privacy Rights

Regardless of your state of residence, we provide all users with the following rights and options:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request correction of inaccurate or incomplete personal information.
• Right to Deletion: You may request deletion of your personal information, subject to applicable legal requirements and exceptions.
• Right to Opt-Out of Marketing: You may unsubscribe from our marketing emails at any time by clicking the "unsubscribe" link in any promotional email or by contacting us directly.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing prior to withdrawal.
• Right to Data Portability: You may request a portable copy of your personal information in a commonly used machine-readable format.

8.3 How to Submit a Privacy Rights Request

To exercise any of your privacy rights, please contact us using the following methods:

• Email: [email protected]
• Website: pizzalucefood.click

When submitting a request, please include sufficient information for us to verify your identity, including your name, email address on file, and any other identifying details necessary. We will not process requests that we cannot reasonably verify. We will not charge you a fee for exercising your rights unless your request is manifestly unfounded, excessive, or repetitive.

9. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. The following retention periods apply:

When personal information is no longer required, we securely delete or anonymize it in accordance with our data disposal procedures. In some cases, we may retain anonymized data indefinitely for statistical and research purposes, as such data cannot identify you.

10. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, provide personalized content, analyze website performance, and deliver relevant advertising. This section provides a summary of our cookie practices.

10.1 Types of Cookies We Use

• Essential Cookies: These cookies are strictly necessary for the website to function properly. They enable core functionality such as shopping cart management, user authentication, and security features. These cookies cannot be disabled.
• Performance and Analytics Cookies: These cookies collect anonymized information about how visitors use our website, such as which pages are visited most frequently. We use this data to improve website performance and user experience. Examples include Google Analytics cookies.
• Functionality Cookies: These cookies remember your preferences and settings, such as your preferred language, saved addresses, and menu customizations, to provide a personalized experience.
• Marketing and Advertising Cookies: These cookies track your browsing activity across websites to deliver targeted advertisements relevant to your interests. They are placed by our advertising partners and may be used for remarketing purposes.
• Social Media Cookies: These cookies enable social media features and may track your activity across platforms. They are set by third-party social media companies.

10.2 Managing Your Cookie Preferences

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View and delete cookies stored on your device
• Block cookies from specific websites
• Block all third-party cookies
• Clear all cookies when you close your browser

Please note that disabling certain cookies may affect the functionality and performance of our website. For more detailed information about our use of cookies and how to manage your preferences, please refer to our full Cookie Policy available on our website.

10.3 Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) signal that you can enable to indicate your preference not to be tracked online. Our website currently does not universally respond to DNT signals from all browsers. However, California residents may exercise their right to opt out of the sale or sharing of personal information under the CCPA/CPRA as described in Section 8.

11. Children's Privacy

Pizza Luce does not knowingly market to, collect personal information from, or target children under the age of 18. Our food ordering platform, promotional programs, and digital services are designed for adult consumers.

If we become aware that we have inadvertently collected personal information from a child under the age of 18 without verifiable parental consent, we will take immediate steps to delete that information from our records. If you are a parent or guardian and believe your child has provided personal information to us without your consent, please contact us immediately at [email protected].

Our practices regarding children's privacy are consistent with the Children's Online Privacy Protection Act (COPPA), which prohibits the collection of personal information from children under 13 without verifiable parental consent. We extend this protection to all individuals under 18 years of age.

12. International Data Transfers

Pizza Luce is based in the United States and our primary data processing activities occur within the United States. However, some of our third-party service providers, technology partners, and cloud infrastructure providers may be located in or operate servers in other countries.

If your personal information is transferred to and processed in countries outside the United States, we take appropriate steps to ensure that your data receives adequate protection in accordance with this Privacy Policy and applicable United States law. These measures may include:

• Entering into data processing agreements with service providers that include appropriate data protection provisions
• Ensuring that service providers in other countries provide a level of data protection comparable to United States standards
• Reviewing the privacy practices of international service providers prior to engagement

By using our website and services from locations outside the United States, you understand and consent to the transfer of your personal information to the United States, where data protection laws may differ from those in your country of residence.

13. Third-Party Links and Services

Our website may contain links to third-party websites, applications, and services, including social media platforms, food delivery partners, and payment processors. These third parties have their own privacy policies, which we encourage you to review. Pizza Luce is not responsible for the privacy practices or content of any third-party websites or services accessed through links on our website.

When you use third-party login features (such as logging in with Google or Facebook), those third parties may collect information about you in accordance with their own privacy policies. We recommend reviewing the privacy policies of any social media platform or third-party service before using them in connection with our website.

14. Marketing and Promotional Communications

With your consent where required by applicable law, we may send you marketing and promotional communications about our food products, special offers, loyalty programs, and new menu items.

14.1 Email Marketing

If you subscribe to our email newsletter or opt in to receive promotional emails, we will send you marketing communications on a regular basis. Each promotional email will include a clear and easy-to-use unsubscribe link. You may opt out of email marketing at any time by:

• Clicking the "Unsubscribe" link at the bottom of any promotional email
• Contacting us at [email protected] with your request to unsubscribe

Please note that even if you opt out of promotional emails, you will continue to receive transactional emails related to your orders, account, and customer service inquiries.

14.2 Targeted Advertising

We may use information about your browsing activity and purchase history to display targeted advertisements on our website and on third-party platforms, including social media and advertising networks. You may opt out of targeted advertising by:

• Adjusting your cookie preferences through our cookie consent management tool
• Using the opt-out tools provided by digital advertising industry organizations, such as the Digital Advertising Alliance (DAA) at optout.aboutads.info
• Adjusting your advertising preferences in your social media account settings

15. FTC Act Compliance

We are committed to compliance with the Federal Trade Commission Act (FTC Act), which prohibits unfair or deceptive acts or practices in commerce. In accordance with FTC guidelines and policies:

• We do not engage in deceptive privacy practices or make misleading statements about our data collection and use
• We provide clear, accurate, and transparent disclosures about how we collect, use, and share your personal information
• We maintain reasonable security practices appropriate to the nature and sensitivity of the personal information we collect
• We honor opt-out requests for marketing communications promptly and without undue burden
• We comply with all applicable FTC rules and guidance, including those relating to endorsements, testimonials, and advertising disclosures

16. State-Specific Privacy Rights

In addition to the California CCPA/CPRA rights described in Section 8, residents of several other states may have privacy rights under recently enacted state privacy laws. We recognize and will honor applicable rights under:

• Virginia Consumer Data Protection Act (VCDPA) — for Virginia residents
• Colorado Privacy Act (CPA) — for Colorado residents
• Connecticut Data Privacy Act (CTDPA) — for Connecticut residents
• Utah Consumer Privacy Act (UCPA) — for Utah residents
• Texas Data Privacy and Security Act (TDPSA) — for Texas residents
• Florida Digital Bill of Rights (FDBR) — for Florida residents

Rights available under these state laws may include rights to access, correct, delete, obtain a copy of, and opt out of certain processing of your personal information. To exercise any applicable state privacy rights, please contact us at [email protected] and specify your state of residence and the right you wish to exercise. We will respond in accordance with the applicable state law's timeframes and requirements.

17. Filing a Privacy Complaint

If you have concerns about our privacy practices or believe we have failed to comply with applicable privacy laws, we encourage you to contact us first so that we may address your concerns directly and promptly.

17.1 Contact Us

You may file a privacy complaint by contacting us at:

• Email: [email protected]
• Website: pizzalucefood.click

We will acknowledge receipt of your complaint within 5 business days and will endeavor to resolve your concern within 30 days. We may require additional information from you to investigate your complaint.

17.2 Regulatory Authorities

If you are not satisfied with our response to your privacy complaint, you may have the right to file a complaint with the relevant regulatory authority. In the United States, relevant authorities include:

• Federal Trade Commission (FTC) — for general consumer privacy and unfair trade practices complaints
  Website: reportfraud.ftc.gov
  Phone: 1-877-382-4357
• California Privacy Protection Agency (CPPA) — for California residents with CCPA/CPRA complaints
  Website: cppa.ca.gov
• State Attorney General Office — residents of all states may contact their state Attorney General's office to report privacy violations under applicable state law

18. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, technology, legal requirements, or other factors. When we make material changes to this Privacy Policy, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website informing you of the changes
• Where required by law or where changes significantly affect your rights, send you an email notification

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms.

If you disagree with any changes to this Privacy Policy, you should discontinue your use of our website and services and contact us to request deletion of your personal information.

19. Contact Information

For any questions, concerns, or requests related to this Privacy Policy or our privacy practices, please contact our privacy team using the information below:

We are committed to responding to all privacy-related inquiries promptly and in accordance with applicable law. Our goal is to ensure that you have complete confidence in how Pizza Luce collects, uses, and protects your personal information.