About Pizza luce
Discover the story behind our pizza luce passion — from a small Eden Prairie kitchen to one of the most beloved pizzaluce destinations in the United States.
Years of pizza luce tradition
How Pizza luce Began
Pizza luce was born from a simple conviction: great pizza should be bold, inventive, and made with ingredients worth caring about. Founded in Eden Prairie, MN, our journey as a premier pizza luce destination began in a modest kitchen where founder Marcus Avery spent months perfecting our signature dough recipe — a slow-fermented blend that delivers the crispy-yet-chewy crust our guests rave about.
What started as a neighborhood spot quickly grew into a United States-recognized pizzaluce experience. Today, we continue to honor those roots — crafting every pie by hand, sourcing locally whenever possible, and welcoming every guest as part of the Pizza luce family.
- Hand-stretched dough made fresh daily in our Eden Prairie kitchen
- Locally sourced vegetables and premium quality toppings
- Wood-fired ovens for authentic luce pizza character and flavor
- A welcoming space for families, dates, and community gatherings
Years in Business
Happy Customers
Menu Items
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Our Mission & Vision
At Pizza luce, every decision — from ingredient sourcing to the warmth of our service — is guided by a clear purpose.
Our Mission
To craft the finest pizza luce experience in the United States — combining bold flavors, quality ingredients, and genuine hospitality in every visit.
Our Vision
To be the most loved pizzaluce brand in Minnesota — a place where communities gather, flavors inspire, and every slice tells a story worth sharing.
Sustainability
We partner with local farms, minimize food waste, and use eco-friendly packaging — because a great luce pizza should also be good for the planet.
Community First
From school fundraisers to neighborhood events, pizza lucs love for community runs deep. We give back to the places that have given us so much.
The Core Values Behind Every Slice
Our values are not just words on a wall — they shape every ingredient we choose, every hire we make, and every guest experience we create at Pizza luce.
Order NowUncompromising Quality
We never cut corners. Every dough ball, every sauce, every topping meets our rigorous pizzaluce standards before it reaches your table.
Made With Passion
Our team genuinely loves what they do. That passion translates directly into the care and creativity poured into every pizza luce creation.
Honest Hospitality
We treat every guest like a neighbor — with warmth, transparency, and genuine care for their experience from the first call to the last bite.
Bold Innovation
We honor tradition while embracing creativity — always exploring new flavors, seasonal ingredients, and inventive combinations for our luce pizza menu.
The Pizza luce History
From a single oven to a beloved Eden Prairie landmark — here's how the pizzaluce story unfolded over the years.
The First Oven Fires Up
Founder Marcus Avery opens the original Pizza luce kitchen in Eden Prairie, MN — a tiny space with a single wood-fired oven, three tables, and a dream to redefine pizza luce in the United States.
Community Recognition
Pizza luce wins "Best New Restaurant" at the Eden Prairie Community Awards. Our signature luce pizza style — thin-crisp base, bold toppings — earns a loyal following throughout Minnesota.
Catering & Events Launch
We expand the pizzaluce experience beyond our doors with a full catering service for corporate events, weddings, and community gatherings across the greater Twin Cities area.
Menu Reinvention
We introduce our celebrated plant-based and gluten-conscious menu lines — proving that pizza lucs commitment to bold flavor can serve every guest, regardless of dietary need.
Online Ordering Platform
Launching our new digital ordering platform, bringing the full Pizza luce experience directly to homes across Eden Prairie and surrounding Minnesota communities.
Award-Winning Milestone
Pizza luce celebrates 15 years as a community pillar, receiving the Minnesota Restaurant Excellence Award and serving over 50,000 happy customers since opening day.
Meet Our Team
Every great pizza luce experience starts with passionate people. Get to know the team that makes it happen every single day.
Marcus Avery
The visionary behind pizza luce, Marcus brings 20 years of Italian culinary training and an unquenchable passion for bold, honest flavors to every pie he crafts.
Sofia Reyes
Sofia ensures that the pizzaluce standard of excellence flows through every process — from kitchen prep to delivery — with meticulous detail and genuine warmth.
James Thornton
James leads recipe development for our seasonal luce pizza specials, drawing on classical French technique and a Midwest sensibility to create unforgettable combinations.
Priya Nair
Priya brings the pizza lucs community spirit to life — coordinating events, catering partnerships, and local initiatives that keep Pizza luce connected to its roots in Eden Prairie.